Woolworths
The Client: An Australian-based supermarket group specialising in groceries.
The Brief: The client requested a series of bow banners for exhibition spaces with a different aspect of the business on each. I was provided with a brand kit, imagery and requirements for each banner.
The Process: I created an artwork layout template to ensure consistency between each including the application of typography rules to taglines for legibility. The images provided were editing including scaling and converting them to different formats to optimise resolution.
Carls Jr
The Client: An American fast-food chain with franchises around the world. They opened their first store in Australia in Bateau Bay in NSW with over 40 restaurants across 4 states.
The Brief: The client requested a series of bow banners to showcase their product and aid in the activation and expansion of the brand in the Australian market.
The Process: I applied a thorough understanding and strict alignment to their branding guidelines to the design of the bow banners including the colour palette an
Magic: The Gathering
The Client: The first trading card game released by Wizards of the Coast in 1993. Combining strategy, skill and luck, Magic: The Gathering has become one of the most popular and enduring trading card games worldwide.
The Brief: The client requested a series of 7 fabric media wall layouts and designs for tournaments and other events. I was provided with images and a logo to create these.
The Process: To ensure the highest print quality, I converted the images provided into PDF or TIFF files then scaled and re-tooled these. I also re-drew the logo and converted this into a vector graphic. All of this was then placed on the print file template, keeping in mind that this was to be printed on fabric.